I'm Gerald Mayfield, a Grandfather who has struggled with installing my grandson's car seat from one vehicle to another. Anyone who has ever installed a child's car seat knows how difficult and frustrating this can be. After four years of filing for trademarks, patents and production, we have produced a product worth offering to the public. This has been a project I have devoted myself to help others. You will be amazed how fast and easy you will be able to buckle in your car seat! I have designed the handle child proof. There are no sharp edges anywhere on Kid-Love and it is made of flexible material. The hook mechanism has a brace on the backside to make it sturdy and for durability. I have chosen colors for children. Sky blue, Canary yellow, Red and Green.